How Can Packaging Increase Sales
Most of the consumers walking into a store to buy a product are unknowingly influenced by the packaging of the product they are buying or want to buy.
As it is the first point of interaction with the consumers, a lot of manufacturers, retailers and small business are focusing on how they can improve their packaging designs in order to lure more shoppers to buy their products.
The consumer sees and feels the packaging of the product they are interested in. When a customer is presented with a choice to select from the products displayed on the shelf, whether they realize it or not, packaging makes a difference in their subconscious mind in determining what gets noticed and eventually purchased. In essence the package becomes an extension of the product itself.
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